{"product_id":"culture-led-brands","title":"Culture-Led Brands","description":"\u003ch1\u003e\u003cspan style=\"color: #262626;\"\u003eCulture-Led Brands\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan style=\"color: #262626;\"\u003eHow can senior leaders harness cultural relevance to drive resilient, future-ready brands?Culture-Led Brands offers a strategic, authoritative framework for executives navigating today's complex business environment. Written by globally renowned brand-builder, Leila Fataar, this book delivers proven tools and data-driven models to help you integrate cultural insights into every aspect of your brand strategy, ensuring your organization remains relevant, authentic and growth-oriented amid ongoing change.You'll learn how to: - Apply practical frameworks that embed cultural relevance across marketing, commerce and innovation- Leverage expert insights on political sensitivity, diversity, inclusion and environmental responsibility- Use data-led decision making to measure impact and optimize cultural engagement- Explore real-world examples from adidas Originals, Guinness and YouTube- Develop leadership approaches that align internal values with external brand authenticityEquip your business to deliver meaningful results by embracing culture as a core driver of strategy, innovation and long-term success.Themes include: Cultural relevance, brand strategy, governance, leadership, data-driven growth, diversity and inclusion, environmental consciousness\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #262626;\"\u003e\u003cbr\u003e\u003cstrong\u003eAutor:\u003c\/strong\u003e\u003cbr\u003eLeila Fataar\u003cspan style=\"color: #b3b3b3;\"\u003e\u003cem\u003e)\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #262626;\"\u003e\u003cstrong\u003eCaracterísticas técnicas:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"color: #262626;\"\u003eTamaño cerrado 156 x 234 mm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #262626;\"\u003e264 páginas interiores\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #262626;\"\u003eTapa rústica\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #262626;\"\u003eEncuadernación lomo cuadrado\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #262626;\"\u003e\u003cspan style=\"color: #262626;\"\u003eEn Webook cuidamos el medio ambiente, imprimimos lo justo y este libro lo haremos especialmente para ti \u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Bibliomanager","offers":[{"title":"Default Title","offer_id":46777617023113,"sku":"001-0000294588","price":59600.0,"currency_code":"CLP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/5703\/6937\/files\/1509477_IMAGEN_TAPA_G_001.jpg?v=1779276417","url":"https:\/\/webook.cl\/products\/culture-led-brands","provider":"WeBook","version":"1.0","type":"link"}