{"product_id":"digital-and-social-media-marketing","title":"Digital and Social Media Marketing","description":"\u003ch1\u003e\u003cspan style=\"color: #262626;\"\u003eDigital and Social Media Marketing\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan style=\"color: #262626;\"\u003eDigital Marketing Fundamentals: Introduce key concepts of digital marketing including online advertising search engine optimization (SEO) content marketing and email marketing emphasizing their role in reaching and engaging audiences.Social Media Platforms: Discuss major social media platforms (e.g. Facebook Instagram Twitter LinkedIn) and their unique features audience demographics and best practices for creating platform-specific content and campaigns.Content Strategy: Explore strategies for developing compelling and relevant content that resonates with target audiences including content creation curation and distribution across digital channels.Search Engine Optimization (SEO): Examine techniques for optimizing website content to improve search engine rankings including keyword research on-page and off-page SEO and technical SEO practices.Influencer Marketing: Explore the role of influencer marketing in reaching targeted audiences through partnerships with influencers including selecting the right influencers managing collaborations and measuring campaign effectiveness.Customer Engagement and Community Management: Address strategies for engaging with customers and building online communities through social media interactions responding to feedback and fostering brand loyalty.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #262626;\"\u003e\u003cbr\u003e\u003cstrong\u003eAutor:\u003c\/strong\u003e\u003cbr\u003eCarla Barbieri\u003cspan style=\"color: #b3b3b3;\"\u003e\u003cem\u003e)\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #262626;\"\u003e\u003cstrong\u003eCaracterísticas técnicas:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"color: #262626;\"\u003eTamaño cerrado 178 x 254 mm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #262626;\"\u003e346 páginas interiores\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #262626;\"\u003eTapa rústica\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #262626;\"\u003eEncuadernación lomo cuadrado\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #262626;\"\u003e\u003cspan style=\"color: #262626;\"\u003eEn Webook cuidamos el medio ambiente, imprimimos lo justo y este libro lo haremos especialmente para ti \u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Bibliomanager","offers":[{"title":"Default Title","offer_id":46775505027209,"sku":"001-0000291008","price":170400.0,"currency_code":"CLP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/5703\/6937\/files\/1459231_IMAGEN_TAPA_G_001.jpg?v=1780447066","url":"https:\/\/webook.cl\/products\/digital-and-social-media-marketing","provider":"WeBook","version":"1.0","type":"link"}