{"product_id":"direct-to-consumer-playbook","title":"Direct to Consumer Playbook","description":"\u003ch1\u003e\u003cspan style=\"color: #262626;\"\u003eDirect to Consumer Playbook\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan style=\"color: #262626;\"\u003eSHORTLISTED: Business Book Awards 2023 - Start Up\/Scale UpBuild your DTC brand by learning from the best. As consumer buying habits continue to shift, more and more brands are turning their attention to e-commerce and selling direct. However, few manage to succeed at scale.Overcome the challenges of the ever-increasing cost of marketing, the demands of customer service, complicated logistical requirements and the perils of selecting the right technology by learning from the DTC pioneers who have got it right. Read the founding stories, strategies, failures and eventual success of DTC brands such as Huel, graze, Snag, tails.com, Who Gives a Crap, Casper, Lick, allplants, Bloom \u0026amp; Wild and more to discover: · How they got started, what worked then and what works now· The importance of building a community and how to use data· When to consider going multichannel· Why you need a bulletproof brand· Navigating funding, margins, growth, customer service and product development and moreFor the first time, the best in class of DTC share their playbooks so that you can understand and build on their successes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #262626;\"\u003e\u003cbr\u003e\u003cstrong\u003eAutor:\u003c\/strong\u003e\u003cbr\u003eMike Stevens\u003cspan style=\"color: #b3b3b3;\"\u003e\u003cem\u003e)\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #262626;\"\u003e\u003cstrong\u003eCaracterísticas técnicas:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"color: #262626;\"\u003eTamaño cerrado 156 x 234 mm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #262626;\"\u003e224 páginas interiores\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #262626;\"\u003eTapa rústica\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #262626;\"\u003eEncuadernación lomo cuadrado\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #262626;\"\u003e\u003cspan style=\"color: #262626;\"\u003eEn Webook cuidamos el medio ambiente, imprimimos lo justo y este libro lo haremos especialmente para ti \u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Bibliomanager","offers":[{"title":"Default Title","offer_id":48015692431497,"sku":"001-0000299708","price":52300.0,"currency_code":"CLP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/5703\/6937\/files\/1509774_IMAGEN_TAPA_G_001.jpg?v=1787655230","url":"https:\/\/webook.cl\/products\/direct-to-consumer-playbook","provider":"WeBook","version":"1.0","type":"link"}