{"product_id":"festival-management","title":"Festival Management","description":"\u003ch1\u003e\u003cspan style=\"color: #262626;\"\u003eFestival Management\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan style=\"color: #262626;\"\u003eExplore the theory and practice of planning, managing, and delivering festivals and live events. Festival Management by Cynthia Lerick and Ira Rosen gives students a clear understanding of how festivals operate within the global events industry. Written for undergraduate and postgraduate students of Events and Hospitality Management, it bridges academic theory with industry practice to develop the skills needed to design, organize and manage festivals of all sizes. This book covers the full festival lifecycle, from concept development and budgeting to marketing, sponsorship and operations. It also examines key themes including sustainability, risk management, AI and hybrid event formats. Real-world examples such as the Chelsea Flower Show, Brazil's Carnival, and New Zealand's Matariki show how festivals shape communities, destinations, and cultural identity. This textbook includes: The festival lifecycle from planning to delivery; Guidance on budgeting, marketing, sponsorship, and operations; Discussion of sustainability, risk, and digital innovation; Learning objectives, discussion questions, and practitioner interviews; Global real-world examples from mega events to community festivals. Festival Management helps students and early career practitioners build the confidence and capability to plan and manage successful festivals in a global context.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #262626;\"\u003e\u003cbr\u003e\u003cstrong\u003eAutor:\u003c\/strong\u003e\u003cbr\u003eIra Rosen\u003cspan style=\"color: #b3b3b3;\"\u003e\u003cem\u003e)\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #262626;\"\u003e\u003cstrong\u003eCaracterísticas técnicas:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"color: #262626;\"\u003eTamaño cerrado 170 x 240 mm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #262626;\"\u003e400 páginas interiores\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #262626;\"\u003eTapa rústica\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #262626;\"\u003eEncuadernación lomo cuadrado\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #262626;\"\u003e\u003cspan style=\"color: #262626;\"\u003eEn Webook cuidamos el medio ambiente, imprimimos lo justo y este libro lo haremos especialmente para ti \u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Bibliomanager","offers":[{"title":"Default Title","offer_id":48573642768521,"sku":"001-0000304029","price":84200.0,"currency_code":"CLP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/5703\/6937\/files\/1571657_IMAGEN_TAPA_G_001.jpg?v=1791532565","url":"https:\/\/webook.cl\/products\/festival-management","provider":"WeBook","version":"1.0","type":"link"}