{"product_id":"marketing-strategy","title":"Marketing Strategy","description":"\u003ch1\u003e\u003cspan style=\"color: #262626;\"\u003eMarketing Strategy\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan style=\"color: #262626;\"\u003eWINNER: The BookFest Spring Book Awards 2022 - Marketing category (first edition)WINNER: Business Book Awards 2022 - Sales \u0026amp; Marketing category (first edition)How can senior marketing leaders develop and implement a proven strategy to deliver measurable results?Marketing Strategy offers a clear, authoritative framework designed for senior professionals seeking to lead with confidence in a rapidly evolving marketing landscape. In this new edition, Jenna Tiffany incorporates the latest insights on Generative AI and features expert perspectives from global brands like Disney. It provides proven strategic models and tools for informed decision-making, helping leaders navigate governance, financial impact and industry trends to deliver sustained business growth.You'll learn how to:- Master key models to analyze the marketing environment strategically- Implement adaptable frameworks across industries with step-by-step guidance- Leverage real-world examples and expert interviews for actionable insights- Measure and optimize marketing success using data-led decision making- New to this edition: Generative AI, new real-world examples and perspectives, online resources - PowerPoint slidesDeveloped for senior marketing executives, this guide equips you to lead strategy development that aligns with organizational goals and delivers clear ROI.Themes include: Strategic models, Leadership, Data-led decision making, Financial impact, Industry trends\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #262626;\"\u003e\u003cbr\u003e\u003cstrong\u003eAutor:\u003c\/strong\u003e\u003cbr\u003eJenna Tiffany\u003cspan style=\"color: #b3b3b3;\"\u003e\u003cem\u003e)\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #262626;\"\u003e\u003cstrong\u003eCaracterísticas técnicas:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"color: #262626;\"\u003eTamaño cerrado 156 x 234 mm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #262626;\"\u003e360 páginas interiores\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #262626;\"\u003eTapa rústica\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #262626;\"\u003eEncuadernación lomo cuadrado\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #262626;\"\u003e\u003cspan style=\"color: #262626;\"\u003eEn Webook cuidamos el medio ambiente, imprimimos lo justo y este libro lo haremos especialmente para ti \u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Bibliomanager","offers":[{"title":"Default Title","offer_id":46777610469513,"sku":"001-0000294555","price":76900.0,"currency_code":"CLP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/5703\/6937\/files\/1509442_IMAGEN_TAPA_G_001.jpg?v=1779276344","url":"https:\/\/webook.cl\/products\/marketing-strategy","provider":"WeBook","version":"1.0","type":"link"}