{"product_id":"social-myths-and-collective-imaginaries","title":"Social Myths and Collective Imaginaries","description":"\u003ch1\u003e\u003cspan style=\"color: #262626;\"\u003eSocial Myths and Collective Imaginaries\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan style=\"color: #262626;\"\u003eMyths are commonly associated with illusions or with deceptive, dangerous discourse, and are often perceived as largely the domain of premodern societies. But even in our post-industrial, technologically driven world, myths  Western or Eastern, ancient or modern, religious or scientific  are in fact powerful, pervasive forces. \rIn Social Myths and Collective Imaginaries, Gérard Bouchard conceptualizes myths as vessels of sacred values that transcend the division between primitive and modern. Myths represent key elements of collective imaginaries, past and present. In all societies there are values and beliefs that hold sway over most of the population. Whether they come from religion, political institutions, or other sources, they enjoy exalted status and go largely unchallenged. These myths have the power to bring societies together as well as pull them apart. Yet the study of myth has been largely neglected by sociologists and other social scientists. Bouchard navigates this uncharted territory by addressing a number of fundamental questions: What is the place of myth in contemporary societies and in the relations between the cultural and the social? How do myths take form? From what do they draw their strength? How do they respond to shifting contexts? \rMyths matter, Bouchard argues, because of the energy they unleash, energy that enables a population to mobilize and rally around collective goals. At the same time myths work to alleviate collective anxiety and to meet the most pressing challenges facing a society. In this bold analysis, Bouchard challenges common assumptions and awakens us to the transcendent power of myth in our daily lives and in our shared aspirations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #262626;\"\u003e\u003cbr\u003e\u003cstrong\u003eAutor:\u003c\/strong\u003e\u003cbr\u003e Bouchard\u003cspan style=\"color: #b3b3b3;\"\u003e\u003cem\u003e)\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #262626;\"\u003e\u003cstrong\u003eCaracterísticas técnicas:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"color: #262626;\"\u003eTamaño cerrado 152 x 229 mm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #262626;\"\u003e192 páginas interiores\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #262626;\"\u003eTapa rústica\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #262626;\"\u003eEncuadernación lomo cuadrado\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #262626;\"\u003e\u003cspan style=\"color: #262626;\"\u003eEn Webook cuidamos el medio ambiente, imprimimos lo justo y este libro lo haremos especialmente para ti \u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Bibliomanager","offers":[{"title":"Default Title","offer_id":47091490062473,"sku":"001-0000298607","price":37700.0,"currency_code":"CLP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/5703\/6937\/files\/1547586_IMAGEN_TAPA_G_001.jpg?v=1782431596","url":"https:\/\/webook.cl\/products\/social-myths-and-collective-imaginaries","provider":"WeBook","version":"1.0","type":"link"}