{"product_id":"the-facebook-instant-articles-business-model","title":"The Facebook Instant Articles Business Model","description":"\u003ch1\u003e\u003cspan style=\"color: #262626;\"\u003eThe Facebook Instant Articles Business Model\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan style=\"color: #262626;\"\u003eWhen Facebook launched Instant Articles (IA), some experts said they would be the alternative to all the anxieties of traditional journalism, since the crisis generated by the loss of space for social networks increased the number of closed vehicles, closed print editions, and layoffs of professionals. The reality shows that this did not happen.But the crisis faced by the news industry, and by a still shapeless but potentially powerful news industry, cannot do without all the alternatives capable of recovering the sector s profitability and expanding the access of a layer of the public that never reallygained accessto the printed newspapers, jumping fromword of mouthto radio and TV news stations and, later, quickly, to social network.In this book, I will present an overview of the main functionalities of IA, the problems and unfolding of its implementation process for the journalistic industry, as well as a brief study about its employment by The New York Times and Facebook itself.The book s structure will be divided into three blocks: business models, the Facebook Instant Articles model, and finally mediamorphosis and engagement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #262626;\"\u003e\u003cbr\u003e\u003cstrong\u003eAutor:\u003c\/strong\u003e\u003cbr\u003eLilian Cristina Monteiro França\u003cspan style=\"color: #b3b3b3;\"\u003e\u003cem\u003e)\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #262626;\"\u003e\u003cstrong\u003eCaracterísticas técnicas:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"color: #262626;\"\u003eTamaño cerrado 148 x 210 mm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #262626;\"\u003e100 páginas interiores\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #262626;\"\u003eTapa rústica\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #262626;\"\u003eEncuadernación lomo cuadrado\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #262626;\"\u003e\u003cspan style=\"color: #262626;\"\u003eEn Webook cuidamos el medio ambiente, imprimimos lo justo y este libro lo haremos especialmente para ti \u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Bibliomanager","offers":[{"title":"Default Title","offer_id":46775456006281,"sku":"001-0000290437","price":21200.0,"currency_code":"CLP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/5703\/6937\/files\/1009157_IMAGEN_TAPA_G_001_dfc56dd3-1082-4943-9028-c9b553c552f7.jpg?v=1779273989","url":"https:\/\/webook.cl\/products\/the-facebook-instant-articles-business-model","provider":"WeBook","version":"1.0","type":"link"}