{"product_id":"trademarks-and-unfair-competition","title":"Trademarks and Unfair Competition","description":"\u003ch1\u003e\u003cspan style=\"color: #262626;\"\u003eTrademarks and Unfair Competition\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan style=\"color: #262626;\"\u003eTrademark Basics: Introduce the fundamental concepts of trademarks including their purpose types (e.g. word marks design marks service marks) and the legal protections they provide to brand names logos and symbols.Trademark Registration: Discuss the process of registering trademarks with relevant authorities such as the United States Patent and Trademark Office (USPTO) including the benefits of registration and the requirements for protection.Trademark Infringement: Explore what constitutes trademark infringement including unauthorized use of similar or identical marks that could cause confusion among consumers and the legal remedies available to trademark holders.Trademark Dilution: Examine the concept of trademark dilution where a famous trademark's distinctiveness and reputation are weakened through unauthorized use even if there is no direct competition or consumer confusion.Unfair Competition Practices: Address various unfair competition practices including misrepresentation false advertising and passing off where businesses deceive consumers by imitating or misusing another company's branding or products.Trade Dress Protection: Discuss the concept of trade dress which refers to the visual appearance and packaging of a product and how it can be protected under trademark law to prevent imitation and protect brand identity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #262626;\"\u003e\u003cbr\u003e\u003cstrong\u003eAutor:\u003c\/strong\u003e\u003cbr\u003eAlison Burke\u003cspan style=\"color: #b3b3b3;\"\u003e\u003cem\u003e)\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #262626;\"\u003e\u003cstrong\u003eCaracterísticas técnicas:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"color: #262626;\"\u003eTamaño cerrado 178 x 254 mm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #262626;\"\u003e398 páginas interiores\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #262626;\"\u003eTapa rústica\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #262626;\"\u003eEncuadernación lomo cuadrado\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #262626;\"\u003e\u003cspan style=\"color: #262626;\"\u003eEn Webook cuidamos el medio ambiente, imprimimos lo justo y este libro lo haremos especialmente para ti \u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Bibliomanager","offers":[{"title":"Default Title","offer_id":46775515316361,"sku":"001-0000291146","price":185500.0,"currency_code":"CLP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/5703\/6937\/files\/1459794_IMAGEN_TAPA_G_001_b8f951c3-bb7e-48a5-b996-4b7cd4b4f5f9.jpg?v=1779274536","url":"https:\/\/webook.cl\/products\/trademarks-and-unfair-competition","provider":"WeBook","version":"1.0","type":"link"}