Event Planning and Management

The definitive textbook for planning, managing and delivering successful events in a dynamic industry.Event Planning and Management by Ruth Dowson, Bernadette Albert and Dan Lomax is a comprehensive guide designed for undergraduate and postgraduate students studying event management, event planning or public relations, as well as for early-stage practitioners preparing to deliver professional events. Now in its fully updated fourth edition, it provides clear, step-by-step guidance that aligns with core learning outcomes in event operations, marketing and strategic management modules.Through a structured exploration of the event lifecycle, this textbook shows how to research, design and plan events that meet audience and stakeholder objectives. Students will learn how to select venues, manage budgets, create promotional strategies and handle on-site delivery and evaluation. The fourth edition introduces new content on contemporary issues including health and safety regulations, contracts and legal compliance and sustainable event practices that reflect today's ethical and environmental priorities.Learning is supported throughout by:-'Event hacks' offering expert insights from experienced event managers-Practical checklists for planning, managing and evaluating events-Adaptable templates drawn from real-world professional practice-Critical reflection questions to reinforce analytical and strategic thinkingWhether preparing for a degree in event management or building a professional career in the industry, Event Planning and Management equips students and practitioners with the confidence, tools and practical know-how to design and deliver events from concept to completion.

Autor:
Dan Lomax)

Características técnicas:

• Tamaño cerrado 170 x 240 mm
• 376 páginas interiores
• Tapa rústica
• Encuadernación lomo cuadrado

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